Client: BMW Russia
Agency Services: Conception, overall coordination
On the occasion of an international product launch 140 russian BMW dealers came to Barcelona. MMG was in charge of the side programme and the internal dealer conference. Splitted in groups the guests walked through the gothic quarter and got to taste Spanish delicacies at famous Boqueria market. After tasting learning everything about the different spanish hams, Tapas, cheeses and red wines they could enjoy a private Flamenco performance. On the next day the Conference Center situated right next to the sea made the trip an even more enjoyable one.
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